Fotaflo Blog

A recent article on PhocusWire highlights new approaches to travel loyalty, underscoring how complicated loyalty programs have become. For small to medium-sized tour operators, these costly and complex strategies can be out of reach. It begs the question: Is loyalty stronger when it is bought, or when it’s built on genuine relationships and emotional connection?

When it comes to creating customer loyalty, it’s not just about getting guests to return—it’s about turning them into your biggest cheerleaders. The ones who rave about you to their friends, family, and anyone who will listen. The truth is, loyalty isn’t bought; it’s earned. Here are five fun, easy ways to make your guests love you so much they can’t stop talking about you.

At Fotaflo, we believe in making your marketing simple, effective, and stress-free. A key part of that mission is transparency—especially when it comes to pricing. In this post, we’ll break down the costs of Fotaflo, the benefits you’ll receive, and how we stack up against alternatives in the market. Let’s answer some frequently asked questions to give you a clear picture of what you’re investing in and why it’s worth it.

We’re stoked to announce our new direct integration with SmartRez Booking! This partnership brings together two innovative platforms to deliver unparalleled value to tour operators, particularly those in Florida, USA and Canadian watersports.

We’re thrilled to announce our new direct integration with IBIS Technology! What if guest photos drove bookings, which led to more guest photos, which led to more bookings? This collaboration marks a major milestone in simplifying operations for tour and activity operators, while delivering unforgettable guest experiences.

Transcript of conversation with Ryan O'Grady, Founder of Fotaflo.

Meghan: Hey Ryan, thanks for taking the time. Let’s jump right in and tackle some of these big challenges operators are facing.

Challenge 1: Marketing and Sales

Q: Marketing services, finding the right sales channels, and standing out among competitors is tough. It includes online marketing, SEO, and building brand awareness. How can operators tap into their current customer base for referrals and repeat bookings?

When it comes to growing your tour or activity business, marketing plays a pivotal role. But how do you approach it? Should you hire an executive, bring in an agency, or rely on technology like Fotaflo to streamline and supercharge your marketing efforts? Let’s dive into the pros and cons of each option, Want to skip to the deep dive? Watch our webinar Increase the Lifetime Value of Your Customers: Cracking the Code on Memory Marketing.

As the clock strikes midnight and 2025 rolls in, it’s time to set some resolutions that aren’t just wishful thinking. No promises of kale smoothies or daily 5 a.m. jogs here! Instead, we’re serving up resolutions that will make your tour or activity business more efficient, more profitable, and dare we say—more fun.

Ah, marketing budgets—the adult version of trying to stretch a dollar-store rubber band without it snapping. You want big results, but traditional digital advertising often feels like tossing money into the void and hoping for the best.

Let’s face it—running a tour or activity business isn’t all fun and adventure. Behind the scenes, there’s a mountain of admin tasks that feel more like pulling teeth than living the dream. But what if you could wave goodbye to those soul-draining tasks and get back to what you love?