As the clock strikes midnight and 2025 rolls in, it’s time to set some resolutions that aren’t just wishful thinking. No promises of kale smoothies or daily 5 a.m. jogs here! Instead, we’re serving up resolutions that will make your tour or activity business more efficient, more profitable, and dare we say—more fun.
Here’s how to crush the new year with smarter marketing, happier guests, and strategies that practically run themselves. Oh, and Fotaflo? It’s your secret sauce for making these happen.
1. Simplify Photo Ops
Photo magic doesn’t need a castle backdrop or a perfectly timed sunset. Guests care mostly about this one thing—looking good in the shot. You already know those spots where everyone stops and asks for a photo. Lean into that then focus on making your guests smile and shine as the stars of the show.
How Fotaflo helps: Guides snap the shots, and Fotaflo handles the rest—branding, delivery, and making guests feel like a VIP.
2. Get Glowing Reviews Without the Awkward Ask
Asking for reviews can feel like pulling teeth, but here’s the trick: give something first. When you send guests their free photo album (thanks, Fotaflo!), a review link is automatically included. So ask them to share their memories along with their thoughts. The “give to get” principle works like a charm.
How Fotaflo helps: Review links are baked right into the photo album. Guests are happy, and those 5-star reviews roll in.
3. Maximize Social Reach with Minimal Effort
Your guides or staff probably capture the moments already, but your guests sharing the memories in a way that 100% guarantees your brand is included? Maybe not (yet!).
How Fotaflo helps: Every photo is branded and hashtagged automatically, so when guests share, they’re promoting your business to a perfectly targeted audience—without you lifting a finger.
4. Say Goodbye to OTA Dependence
OTAs hide customer contact info, making it nearly impossible to build direct relationships. But here’s the fix: offer guests free photos in exchange for their email and phone number. Boom! You’ve got their details, and when they share those photos, referrals are sent straight to you—not the OTA.
How Fotaflo helps: Easily capture contact info and create direct connections. You own the relationship, not the middleman.
5. Make Guides the MVPs of Guest Photos
Your guides already do a lot. Let Fotaflo lighten their load while turning them into photo pros. We’ll even train your team with 15 years of guest photo insights so they can capture moments effortlessly.
How Fotaflo helps: Guides snap it, Fotaflo handles it. Training included. Everyone wins.
6. Automate Branded, Shareable Moments
You don’t need elaborate setups or fancy extras to get guests to share their photos. A simple contest—“Share your photo for a chance to win a gift card!”—can work wonders.
How Fotaflo helps: Every photo is automatically branded and hashtagged, ready for guests to share instantly. No extra effort needed.
7. Harness the Power of Nostalgia
Ever scrolled through old photos and felt a wave of nostalgia? Imagine your guests doing that with your tour photos. Those warm fuzzies keep them connected to your brand and more likely to return.
How Fotaflo helps: Guests get their memories sent to them again on the anniversary of their experience—every single year. Referrals and repeat bookings forever.
8. Focus on Memories, Not Social Trends
It’s not about chasing the next platform (sorry, Blue Sky). Guests will share their memories wherever they’re most comfortable—your job is to make sure they have those photos to share.
How Fotaflo helps: By focusing on photo-sharing, you’re tapping into a trend that’s timeless.
9. Own Your Referral and Repeat Business
Most operators don’t know how many repeat or referral customers they have—and that’s a missed opportunity. Fotaflo customers have increased their referral and repeat bookings by up to 40%.
How Fotaflo helps: Track the impact of shared photos on your business. We’ve got the data (and the success stories) to prove it.
10. Automate, Automate, Automate
Time is precious. Automating your photo delivery means you spend less time on admin and more time wowing your guests.
How Fotaflo helps: Photos are sent automatically, branded perfectly, and ready to share. It’s marketing on autopilot.
11. Build Long-Term Guest Relationships
Don’t let guests forget about you! Regular touchpoints—like a photo memory delivered a year later—keep your business top of mind and make repeat bookings a no-brainer.
How Fotaflo helps: Automated anniversary emails keep your brand alive in your guests’ inboxes. Nostalgia, meet ROI.
12. Make Marketing Effortless
Marketing doesn’t have to be complicated. With the right tools, you can create powerful, guest-driven campaigns without breaking a sweat.
How Fotaflo helps: From training to automation to branding, we’ve got everything you need to make marketing seamless.
Let’s Make 2025 Your Best Year Yet
These resolutions are simple, effective, and—most importantly—doable. Ready to tick off multiple goals with just one tool?
Book a demo with Fotaflo and let’s get your business growing the smart way.
