As more countries ease their pandemic restrictions, the opportunity for adventure tourism businesses to generate new bookings is growing rapidly.
In fact, amid the pandemic an Allied Market Research report showed $112 billion in adventure tourism revenue in 2020. What’s most impressive is that the research predicts the industry could generate as much as $1,169 billion by 2028!
After a few years of strict regulations and policies that made it difficult to travel, today’s customers are now craving adventure experiences that they can remember forever.
This represents a huge opportunity for adventure tourism businesses that focus on delivering experiences that allow people to enjoy a thrilling activity that’s both different and based in a unique location.
These may include some of the following more popular adventure tourism activities.
- Mountain biking
- Ziplining
- Kayaking
- Rock climbing
- ATV & Jeep tours
- Skydiving
- Skiing
- Bungee jumping
- River rafting
With so much opportunity for adventure tourism, due to the loosening of COVID-19 restrictions, it’s important to look at ways business operators can capture the attention of new prospects and convert them into customers.
In this blog, we take a look at a few of the top adventure marketing solutions that can help generate more bookings.
1 - A photo sharing and marketing platform that uses memories to enhance outdoor adventure marketing strategy
All too often, at Fotaflo, we find that adventure marketing strategies don’t optimize the power of customer photos. That’s because businesses are instead trying to sell photos to their customers.
The problem is, not only is selling photos expensive and time consuming for your business, it prevents adventure tourism brands from accessing the benefits of photo marketing.
That’s why a photo sharing and marketing platform is a critical adventure marketing solution that operators need to use. By providing photos to customers for free through a photo sharing and marketing platform, adventure businesses can benefit in the following ways.
- Enhance the guest experience and gain a competitive edge over other brands in their space.
- Gain referral leads by encouraging past customers to share their photo memories across their social media channels.
- Increase the quantity and quality of online reviews.
- Identify and engage their top advocates.
- Build a successful remarketing strategy that encourages past customers to rebook again with their business.
2 -An SEO tool that tracks the success of targeted keywords
Have you ever heard the phrase “content is king''? It’s used so frequently among digital marketers that you’re probably tired of hearing it, but it holds true year in, year out.
By creating amazing content that’s optimized for search engines, you can get your business in front of the eyes of your target audience and generate new bookings as a result.
The key? Invest in a SEO keyword tool that enables you to optimize web content through keyword research and tracking. By doing this, you’ll be able to create and publish content that helps drive organic traffic to your website that is more likely to convert into customers.
3 - Booking software that connects with all your systems
Now more than ever customers of adventure tourism businesses want the ability to book their experiences instantly, from any device, at any time and from any location.
Implementing online booking software can help to convert the prospects that you’ve brought to your website through the use of the previous adventure marketing solutions.
In fact, when you implement a booking software that seamlessly connects to your brands other adventure marketing solutions the following can happen for your business.
- Greater organization for your business, by minimizing the use of fragmented systems.
- A seamless customer experience that generates more bookings and increases overall satisfaction.
- The collection of prospect contact information for future marketing campaigns.
Are you interested in learning about how you can build a more successful adventure marketing strategy? Book a demo with Fotaflo today, and learn how our innovative photo marketing platform can help.
