Fotaflo Blog

Many businesses have one primary focus, to bring in new customers. Tour and activity operators spend a huge amount of time and money on this, building strategies to encourage guests to purchase experiences with them.

Do you want to enhance the guest experience, improve the quality of online reviews and drive new bookings (both referral and repeat) to your activity or tour business? 

Photo marketing is a crucial strategy that you simply must take advantage of.

The first thing your tour or activity guests want is an amazing experience. The second most important thing they want is to take their memories home with them - and that means you must take photos of your guests. 

Fotaflo, the innovative memory marketing platform that simplifies and automates the distribution of photos and videos for tour and activity operators, is excited to announce that our team will be attending the 32nd annual International ACCT Conference & Expo in Cleveland, Ohio.

Over the past couple of years the world has fully transitioned into the experience economy, where customers are prioritizing experiences over product ownership. Customers no longer shop to own things in the traditional sense, instead, they purchase experiences, dreams and memories.

As a tour or activity operator, you provide world-class experiences to your guests. That means you’re in the memory business, and there’s no better way to capture memories of experiences than through photos.

Today’s market is saturated with organizations selling the same product and services, and that means the customer experience (CX) is more important now than it’s ever been before.

In fact, in today’s competitive market the customer experience is one of the only differentiating factors between brands. According to Gartner, 86 percent of professionals engaged in or leading customer experience expect to compete based on CX alone.

Fotaflo will be attending Arival 360 San Diego and we can’t wait to see you there for an industry reunion.

The four-day event held on Feb 1-4, 2022, is dedicated to owners and operators of tours, activities, attractions and experiences - helping them grow their business and reach more travellers.

Grabbing the attention of potential customers is more important than ever before. There’s no better way to do that than by using real customer memories to drive new referral bookings and re-market to past customers. 

Tour and activity operators spend a huge amount of time ensuring they are able to create amazing memories for their guests. But, have you considered that capturing those memories could be just as important as creating them?

Tour guides often double as photographers, but many businesses are still selling those photos to their guests. Did you know that your business can realize some significant benefits by simply providing those photos for free?