Fotaflo Blog

Every business loves customer referrals, it’s a fact—and this is one of the top reasons why online referral marketing is a popular strategy for promoting adventure activities. In short, online referral marketing is a digital strategy that encourages customers to share referrals online that will drive new customers to a business.   

As tour operators, you have a lot to think about when it comes to digital marketing: Is your website SEO optimized? Does your digital content look professional? Are you reaping the benefits of photo and video marketing? Luckily for you, there’s a huge variety of digital tools to help enhance your tour marketing strategy.

According to Grand View Research the global digital marketing software market size was valued at USD 65.33 billion in 2022. This colossal figure shows how vital marketing software tools are in expanding your business.   

Are you seeing a lull in tour bookings? Don’t worry; every business has its ups and downs, but staying up-to-date with the newest technology can help you make sure you’re always booked and ahead of the competition.

Knowing how to draw in and keep clients in the crowded tourism market is a constant challenge, but with technology like Fotaflo’s photo delivery and marketing platform, customers can find you. By integrating your booking process with photo marketing tools, you can improve your lead generation and increase customer retention.

Let’s take a look at some of the best tools and techniques for tour operators to attract new customers and achieve more tour bookings. Time to jump in.

Did you know internet marketing for tour operators can be easier than for any other business? Why, I hear you ask? Because adventure activities bring people to life, they provide the moments people talk about as years go by, and a photo helps them never forget. 

The popularity of ecotourism is expected to keep growing, making it more crucial than ever for tour and activity operators to add it to their marketing initiatives. Promoting responsible and ethical travel while highlighting the natural beauty surrounding a tour or activity is essential for effective ecotourism marketing. Using guest photos and videos to showcase the sustainable ethos of your tourism business is a potent strategy that can produce more bookings.

Have you always dreamed of owning a wildly successful axe-throwing company? Of course, you have. But starting a business isn’t always easy, and you need a solid axe-throwing business plan to create the perfect guest experience.

Whether it’s for tourists or locals, water sport and activity businesses have some serious competition when it comes to attracting customers. With so many choices for potential guests, it’s important for water-based tour and activity operators to find new ways to grab attention. 

Tour operators compete in a fiercely cutthroat market. Therefore successful marketing methods are essential. Tour operators can improve their visibility, draw in more leads, and spur business growth with the correct marketing strategy. The top five methods for promoting a tour operator and spurring its growth will be covered in this blog. These tactics include focusing on your target market, optimizing your website for search engines, utilizing social media, giving top-notch customer service, and offering discounts and promotions. We'll also review how using Fotaflo's solution, and customized photo memories can boost conversions and draw in more leads.

As a tour or activity operator, streamlining your business operations is a top priority. From online booking to guest check-in, to the fast distribution of photos, spending less time on back-office tasks means more time focusing on a better guest experience.

For that reason, it’s crucial that tour and activity operators have an easy way to deliver photo and video content directly to their customers. That’s why Fotaflo has partnered with Peek Pro to create a seamless way for operators to manage and distribute photos and video

When it comes to marketing cruise tours to draw more customers, operators must continue to stay innovative to ensure continued success. One of the most promising areas of innovation for attracting more clients in the cruise tour industry is inbound marketing, specifically through impactful content marketing.