Fotaflo Blog

The use of images in marketing to connect and engage with an audience is not a new phenomenon. In fact, people have used images to illustrate and emphasize the importance of messages for thousands of years. 

The 'Great Resignation' is having a huge impact on businesses in 2022, and none more so than brands operating in the tourism and activity sector. 

Take this story in Alaska, for example. The US state is expecting a record-breaking tourism season, but hospitality companies in Alaska are struggling to find enough workers to cope with the demand.

Online travel agencies (OTAs) have transformed the travel industry over the last few decades. According to research by the Pacific Asia Travel Association (PATA), OTAs such as Booking.com, Expedia and Trip.com, have captured about 40% of the global travel market.

There are two reasons why a customer books a tour or activity adventure. Firstly, because they want an amazing experience. And, secondly, because they want photos of that experience that perfectly capture their memories, and that they can share with their friends and family.

Are you looking to increase the number of bookings and improve the quality of reviews for your tour or activity business? It all starts with capturing memories of your customers.

In a previous Fotaflo blog, we discussed the one photo every tour and activity guest wants. Do you know what it is? It’s a posed, intentional photo where you can clearly see your guests’ smiling and the amazing emotions they felt during their experience. 

Are you looking to improve the guest experience of your tour or activity business? If so, it's important to know that the guest experience begins with a photo marketing service, and it ends with one too!

Photo marketing is all about providing your guests with great photos, so that they talk about and share their amazing memories with friends and family. 

Are you looking to dramatically increase your guests’s perceived value of your service and differentiate your tour or activity business from its competitors? Your photo marketing strategy is crucial. Here’s how you can realize significant benefits that improve profitability and enhance the guest experience, simply by offering photos as a service - rather than using guest smartphones to take photos.

There are a couple of things that all tour and activity operators want to achieve. They want to enhance the guest experience and drive new bookings for their business, all while improving their own internal efficiencies and saving money.

There's a lot to think about when building a photo marketing strategy for your tour or activity business. In fact, in most cases photo marketing takes a lot of trail and error to completely nail down.

But what if you had a cheat code? Learning from the mistakes of others can help fast track your photo marketing program to success. In this blog, we're going to look at some of the common mistakes we see from tour and activity operators when it comes to their photo marketing strategy.