The use of images in marketing to connect and engage with an audience is not a new phenomenon. In fact, people have used images to illustrate and emphasize the importance of messages for thousands of years.
We’re sure you’ve heard the saying “a picture is worth a thousand words”.
Well it really is true. Photos evoke emotions and tell a story that simply cannot be expressed in words, and this is particularly important in the tour and activity sector where experiences are captured by feelings… not catchphrases.
Photos are a fantastic way to not only remind past customers of their amazing experience (and encourage them to rebook), but to also showcase to new customers the emotions you can evoke through your experiences (leading new customers to your services online).
With that in mind, in this blog we take a look at the importance of experiential photo marketing for tour and activity businesses, why they aren’t currently being prioritized and how the Fotaflo photo and video marketing platform makes the entire process seamless for businesses.
The benefits of experiential photo marketing for tour and activity operators
Good images help you build brand advocates
When you provide your guests with good images that evoke the emotions they felt during their experience with your brand, you’ll significantly increase the chance that those customers will want to share those photos with their friends and family on the social media channels, emails, text and even review websites.
By sending customers images that they love, your business is building a group of brand advocates that share their experience years after it happens. As a result, images of your brand’s experience will reach an increased number of people, resulting in the growth of referral bookings for your business.
You’ll provide a better guest experience
Tour and activity customers don’t just want an amazing experience with your brand, they also want photos that help them remember that experience. They want photos that evoke the emotions they were feeling on that day. By offering free photos to your customers, you’ll be gaining a competitive edge over others in your industry who typically charge customers for their photos.
Establish brand credibility
Consistently taking photos that showcase the emotions that customers have when with your brand certainly adds to your brand’s credibility. When potential customers are comparing your business with a competitor - they’ll likely base their decision off two things:
- The quality of reviews across numerous websites.
- The number of images they can find of real pople enjoying the experience that they are about to book.
You can remarket to past customers
For any business, past customers are the most revenue stream. Not only can they rebook with your brand, but they can also advocate your brand to their friends, family and social media followers. Using photo memories to remarket to past customers is a fantastic way to drive new bookings for your brand and increase profits.
If photos are so important in marketing, why do so many tour and activity operators not prioritize them?
It all comes down to one common issue… time.
Most tour and activity operators simply do not provide free photos to their customers (because they believe the process is too time-consuming), and if they do they use inefficiency methods such as taking photos on guests’ smartphones, providing customers with USBs of their photo or providing them printed copies.
These methods are not only time-consuming for guides and back-of-house staff, but they are also costly for your business. Worst of all, these photos include no branded logo of your business, and offer no marketing value for your company.
What if there was a photo marketing solution that made the entire process of delivering photos to guests seamless?
There is… and it’s called Fotaflo!
Fotaflo is designed to automate the way you share photo memories, allowing you to maximize the marketing benefits of providing guest photos
Fotaflo is an innovative photo and video marketing platform that makes it easy for tour and activity operators to share photos with their guests in a cost-effective and time sensitive manner, as well as providing numerous photo marketing benefits.
By delivering photos through a custom-branded online page through email or text message, tour and activity operators can dramatically improve the efficiencies related to providing customer photos as well as increase their referral booking opportunities.
Through the use of Fotaflo, tour and activity operators can:
- Save money.
- Automate time-consuming photo sharing processes.
- Empower guides to focus on the customer experience.
- Encourage repeat bookings.
- Drive up referral bookings.
- And improve the quality of online reviews.
Interested in learning more about how the Fotaflo platform works? Book a free demo today.
