Fotaflo Blog

Transcript of conversation with Ryan O'Grady, Founder of Fotaflo.

Meghan: Hey Ryan, thanks for taking the time. Let’s jump right in and tackle some of these big challenges operators are facing.

Challenge 1: Marketing and Sales

Q: Marketing services, finding the right sales channels, and standing out among competitors is tough. It includes online marketing, SEO, and building brand awareness. How can operators tap into their current customer base for referrals and repeat bookings?

When it comes to growing your tour or activity business, marketing plays a pivotal role. But how do you approach it? Should you hire an executive, bring in an agency, or rely on technology like Fotaflo to streamline and supercharge your marketing efforts? Let’s dive into the pros and cons of each option, Want to skip to the deep dive? Watch our webinar Increase the Lifetime Value of Your Customers: Cracking the Code on Memory Marketing.

As the clock strikes midnight and 2025 rolls in, it’s time to set some resolutions that aren’t just wishful thinking. No promises of kale smoothies or daily 5 a.m. jogs here! Instead, we’re serving up resolutions that will make your tour or activity business more efficient, more profitable, and dare we say—more fun.

Ah, marketing budgets—the adult version of trying to stretch a dollar-store rubber band without it snapping. You want big results, but traditional digital advertising often feels like tossing money into the void and hoping for the best.

Let’s face it—running a tour or activity business isn’t all fun and adventure. Behind the scenes, there’s a mountain of admin tasks that feel more like pulling teeth than living the dream. But what if you could wave goodbye to those soul-draining tasks and get back to what you love?

Let’s get one thing straight: EVERYONE wants photos. Guests want to remember their amazing adventure, show off their epic moments online, and make their friends jealous. Whether you realize it or not, photos are already being captured.

If you're not already using Fotaflo, Book a Demo Today . Then read on to discover EXACTLY why you should be! Let’s dive into five bite-sized benefits that’ll make you wonder how you ever managed without it:

Time for some truth tea… Guests today want more than just memories; they want proof. Proof they kayaked through gator-infested waters, hugged ancient trees, or finally managed to pull off a decent pose with a breathtaking backdrop. And what’s proof without a picture?

Running a tour business is exhilarating—who doesn’t love helping guests make memories, guiding them through epic experiences, and occasionally dodging a selfie stick or two? But there’s one thing we all know is a mood-killer: managing guest photos. USB sticks, wrangling guest phones, and navigating a swamp of email attachments—none of this screams "fun." It’s time to let Fotaflo handle it so you can focus on the adventure, not the admin.

Let’s face it: when you started your journey as a tour operator, you probably imagined yourself leading thrilling adventures, not scrambling to go viral on TikTok. Yet, if you’ve been keeping an ear to the ground, you’ve probably heard the latest social media “must-dos” – crank out endless content, rope in influencers, maybe even master some dance trends. Exhausting? Absolutely! But guess what? There’s a saner, easier path hiding in plain sight.