Stand Out From Your Competition

Enhance the Guest Experience Through Photo Marketing

People pay for experiences for two reasons.

1. They want an amazing memory
2. They want photos of themselves enjoying the experience.

This represents a huge opportunity to use the power of memory marketing to improve the guest experience. Offering free photos to your customers, along with your activity, allows you to better meet the needs of your potential customers and convert more inquiries into bookings.

By prioritizing this messaging in all of your tour or activity's marketing, you are helping your clients get what they want when they book an experience with your brand. 

Giving away free photos gives your business a direct, tangible, and valuable differentiator compared to your competition who are still selling expensive photo packages, or not even providing photos at all!

In fact, simply providing free photos to your customers can dramatically improve the guest experience. Here's how:

Free Photos Can Seal the Deal

When guests are looking for an activity, whether they are local or travelling, they are looking for value. They want to know they are getting the best experience for an affordable price.

If you were a guest browsing for activities for an upcoming trip, free photos could be the deciding factor between your business and the one down the road.

Here's how Historic Banning Mills advertises their offering.

Kyle Werner, Marketing Manager for American Adventure Park Systems and Screaming Eagle Adventures provides a very clear endorsement of advertising free photos...

Customers Recognize and Appreciate Free Photo Memories

Customers recognize and truly appreciate the value of giving them their photo memories for free. Read this amazing, unprompted, customer feedback:

Selling Photos Creates Conflict

Selling photos to your guests can create a negative experience, especially if you're running a group activity and guests who don't plan to buy photos have to wait while you take photos. Taking photos that must be purchased can make guests feel like they are held hostage for something they will have to pay for later.

Your customers' memories shouldn't be monetized by your business, they should be used as an opportunity to enhance your photo marketing strategy.

Another interesting perspective was provided by Joyce Belcher, Executive Director of Red River Gorge Ziplines. Thinking about your guests and how they might perceive up-sells and add-ons when they can't afford them is a very empathetic perspective and directly leads to a more positive experience for all guests.

Memories Are Not Products

Everything we've learned at Fotaflo by providing photo marketing solutions for over 10 years highlights something very important: memories aren't products.

Photo memories are a unique class of media that can be an amazing marketing asset. That's because they create an authentic emotional connection between your guests, your staff, and your business.

When guests must purchase their own memories it can feel tacky and like they're being held hostage. As a result, they have a poorer experience with your brand, especially if they bring their own devices and try to take photos of their own adventure.

Treating guests with respect and empathy and realizing that giving them their photo memories simplifies your operations and makes them happier. It also makes you stand out from the competition during the guest buying journey, and ultimately means you're providing a better experience.

And that's what your business is all about, isn't it?

If you'd like to begin seamlessly providing free guest photos book a one-on-one demo of the Fotaflo platform, we'll show you how simple and easy it can be.