Advocate VS Influencer Marketing

Join us for an explanation of Influencer and Advocate marketing; what they are and how they fit into digital marketing tactics for the adventure tourism industry.

We’ll discuss how to use both to make the most of your marketing budget and which to focus on. We’ll also cover the basics on how to get started in both and how guest photos can be the basis for both marketing channels.

We’ll focus specifically on how these two marketing streams are applicable to the adventure tourism industry and how both can work for any business regardless of budget. 


  • The difference between advocate & influencer marketing and which one is the right fit for your goals.
  • How to get started with influencers
  • How to get started with your advocates
  • Where to focus
  • How to turn your guests into advocates to drive referrals.
  • How an influencer and advocate marketing strategy would be developed and put into action based on common industry goals.

When: March 19th, 2018 at 2:00 EST

Hosted By:

Jesse Walsh

Marketing Manager, Fotaflo

Jesse is a creative marketing strategist with a passion for utilizing social streams to create engaging brand identities. Jesse has an extensive background in digital marketing for adventure tourism.

How to Generate Referrals with Photos

Referrals are essential to Adventure Businesses but getting your guests to tell more than just your guides about their incredible experience can seem like an impossible task. We’re here to help.

If you’re taking photos and videos you’re already halfway there. Photos and videos are your strongest endorsement to drive referrals!

Watch our free webinar where we’ll show you how you can use photos and videos to turn your guests into digital brand ambassadors, happily spreading their positive endorsement of your venue online while generating referral bookings.


  • The best photo and video delivery methods to increase sharing
  • Onsite photography tips & the most shared guest poses
  • How to make photos and videos sharable
  • How to increase the reach of your photos and videos
  • How to track your referrals